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Transparent Algorithm

How driving school ranking works on Kvalty.cz

Our algorithm fairly rewards driving schools that take care of their students. It has nothing to do with who pays more. Those who provide the best services and information win.

Profile Score
0–100
Measures the completeness and quality of your profile — pricing, photos, description, verification. The more information you add, the higher your Profile Score.
Rating
1–5 ★
Average of student reviews from Google Maps (60%) and Kvalty.cz (40%). A Rating of 4.0+ is required to join the Partner Program.

How ranking is determined

Ranking has two steps — first your Total Score is calculated, then it's adjusted based on distance to the student.

1

Total Score

Profile Score × Rating

A static value that only changes when you update your profile or receive a new review. Great reviews multiply the effect of a quality profile — and vice versa.

2

Search position

Total Score ÷ distance

A dynamic position that changes depending on where the student is searching from. Closer schools have an advantage, but a quality profile easily overcomes it.

Recommended
92 score
Driving School B
5 km ★ 4.9
25
Driving School A
500 m
Quality beats distance:

Driving School A is 500 m away, but has an empty profile (Score: 30).

Driving School B is 5 km away, but has a top-notch profile (Score: 90).

The system recommends Driving School B — quality wins.

If you're a great driving school, students will happily travel a few extra kilometers to reach you. We'll make sure they know about you.

What makes up the Profile Score

Your score grows with every piece of information you add to your profile.

+30

Basics

Company ID, valid contacts and driving school introduction.

Company ID Phone E-mail Description
+40

Courses

Pricing, course details and breadth of license categories offered.

Pricing (+5 pts) Course Details (+3 pts) Categories A, B, C…
+30

Content

Photo gallery and answers to frequently asked questions.

7+ photos (+15 pts) 5+ FAQ (+10 pts)
Bonuses & Penalties
+30%

Verified Profile

The strongest bonus. Once you verify ownership, your score increases by 30%. For example, from 70 to 91.

How to verify? Register at admin.kvalty.cz, find your driving school by Company ID, and confirm ownership with a pairing code sent to your official email.

+10%

Online registration Coming Q2 2026

Driving schools with online registration through Kvalty.cz receive a +10% bonus.

−20%

Unverified Profile

Until you claim your profile, the score is reduced by 20%. The system cannot guarantee the accuracy of the data.

100

Maximum Profile Score

30 + 40 + 30 = 100 points, adjusted by bonuses and penalties based on profile status.

Where do you stand?

Average Profile Score in CZ 44 out of 100
48 %
Unverified (Score 0–29)

Data from public registries. The system artificially suppresses these profiles because we cannot guarantee their validity.

39 %
Partial (Score 30–79)

Profiles where our AI found pricing, but they lack active management and verification by the owner.

12 %
Active (Score 80+)

Driving schools that claimed their profile. They have up-to-date data and the system's trust.

88% of driving schools have a Profile Score below 80

Just add basic information and verify your profile — and you'll automatically join the top 12%.

Three steps to a better position

  1. Manage Your Profile
    Verifying ownership is the fastest way to a significantly higher Profile Score.
  2. Show your quality
    Add photos, pricing and information. Let your work speak for itself, not undercut prices.
  3. Collect Ratings from students
    Happy students are your best advertisement. Their reviews determine your final ranking.
Manage Your Profile
Can't find your driving school? Write to [email protected]